how to audit your creative content: 3 questions to ask

1. which photos and videos had the highest engagement?

Sometimes, this one will surprise you.

The product photo that was an afterthought, a portrait of the founder behind the business or mediocre video content with a trending song, you never know. With numerous platforms for charing and forever changing algorithms, creative content is always an experiment and forever evolving. Take note of what resonates with your community and what surprises you.

Many times, this is the only element considered in a creative content or social media audit. While it is important, let it be just one metric for what guides future content.

2. which creative content did i use the most?

Often, the simplest shots go the furthest.

While an intricately styled photo or playful video can be a one hit wonder on Instagram, there are other minimal images you’ll use again and again: a web banner, email marketing, a product page, woven into graphics, wholesale.

In many cases, these versatile images blend white space with simplicity while retaining brand style, and can result in more mileage from each piece of content. Don’t get too distracted by shiny objects (and “likes”) and remember to weave in these gems in your next round of creative strategy. 

3. which images or videos did i love most?

While engagement and image use is important, sometimes it comes down to what you love most.

What feels most true to you? What looks unique to your brand style? What are other brands and entrepreneurs not doing?

There’s value in staying in your own lane and sharing your favorites over time to slowly and steadily gain momentum and build a distinct, one-of-a-kind style.

As you’re building your next shot list, don’t make it all about stats a remember to plan for a few or your favorites. What lacks in instant gratification can often be the foundation of a solid, recognizable brand.